Strategic engagement & encouraging results #youmatter

Submitted by Deacon Greg Barcelon, Parish Renewal Team, St. Mary's Cathedral

In the intricate dance of community engagement, one often encounters unexpected challenges and opportunities. This was precisely the case for St. Mary's Cathedral parish as we embarked on facilitating the Diocesan Pastoral Renewal Survey. 
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Conventional wisdom will tell us that "Strategic" would not come out as one of the top.3 leadership traits listed under Question 15 of the survey. This revelation sparked our curiosity and drove us to delve deeper into thinking strategically.
However, before we could delve into details of our strategy, we had to address a pressing concern: how to incentivize participation and ensure that the survey resonated with our parishioners. Understanding the age-old question of "What's in it for me?" was pivotal. With meticulous planning, we tailored our approach to emphasize the tangible benefits of participating, from shaping the future of our parish to fostering a sense of belonging and ownership.

Then, we realized we faced a significant hurdle, i.e., the clash between the prescribed June 1/2  survey weekend and the much-anticipated Lilac Festival in the vicinity of the Cathedral. Recognizing the potential impact on attendance, we sought a solution that would accommodate the schedules of our parishioners. Thanks to the advocacy of our Rector, Fr. Avinash, we secured a postponement, allowing us to have a better chance at success, plus it afforded us to observe best practices from other parishes who were doing the survey one week ahead of us.

Drawing from this observation period, we refined our approach with three strategic pillars: proactive engagement before Mass, integration of the survey into homilies, and innovative distribution methods to ensure simultaneous participation. These tactics not only streamlined the survey process but also fostered a sense of collective responsibility and engagement among our parishioners.

However, our efforts did not end with tapping our regular Mass-goers. We recognized the importance of reaching out to every corner of our parish community, including newly registered parishioners, volunteers of various ministries, parish groups, parents of sacramental preparation classes and newly initiated RCIA attendees. Leveraging digital platforms and personalized communication, we cast a wide net, inviting all voices to contribute to our collective narrative.

Looking ahead, our focus shifts to rekindling connections with those who have drifted away from the fold. We envision a grassroots movement where every parishioner becomes an ambassador, reaching out to friends and family members who may have lapsed in their attendance. It's a testament to the power of community-driven initiatives and the collective strength of a unified parish.

In closing, we extend our heartfelt gratitude to all who have contributed to this endeavor, from our dedicated Parish Renewal Team to the countless volunteers and parishioners who recognized the value of our survey. Together, we have embarked on a journey of self-discovery and renewal, paving the way for a blessed future for our beloved parish.